SEO experts and website owners know that the higher you are in search results, the better the chance of a potential visitor (customer) clicking your link. Some people have been trained to automatically click the top five results. Some website owners have therefore been obssessed with ranking and page rank when there are other indicators to use to see how well your site is doing. So here is the issue with being focused on ranking: how to increase website traffic without breaking the search engine’s rules.
When the web was new, website owners targeted potential customers by giving them the information they needed. It was good, valuable information. It wasn’t over optimized as it is now. It was easier back then because most sites were focused on just one thing, getting good conversion so customers will do what you wanted them to do: buy your products, sign up for newsletters or even participate in an activity. Today, the web is a much different landscape. It has become very competitive because more and more websites are being launched every day. There are hundreds of websites targeting the same product. So how to increase website traffic to get more visitors to visit have been the holy grail of SEO experts.
Here are a few tips on how to increase website traffic (and make more money on the web).
- Give your visitors good information. Information will make your website stand out and distinguish itself from the also rans. When a potential customer searches the web, they use keywords to narrow it down. And in those pages of results that search engines like Google return are now snippets of what the site can offer. This is your chance. Make sure your snippets are targeted and focused. Make sure the information you have is reliable and valuable. If there’s a picture Google can use, so much the better. Be direct and be helpful. It’s like a short movie review. In those few sentences, capture what your site or page is all about. Do not waste your visitor’s time.
- Look at how to increase website traffic and other data Google supplies. When you look at your analytics, pay attention to the pages where your visitors land. And then follow which links they use to get to other pages on your site. Mor importantly, know why they leave without bothering to visit your other pages. Is the information you’re giving them not good enough? Are your target words misleading them? For example your keywords are “blue sneakers” and yet when they land onto the page from the link, they land at an intro page that does not even have “blue sneakers”. You can be sure that your customers will click the back button and never give your site a second chance. Make sure that they stay once they get on your site. Work hard to give them what they need based on keywords that they use. Do not mislead them. Let them learn to trust what your site offers by giving them valuable information. In other words, based on the keywords they used to land to your site, give them what they need.
- Forget Page Rank and use the data you, as website owner, can change. This means, know what your conversion rate, bounce rate and click through rates are. Instead of getting hang up on what search engineers do and tweak every so often, use the information that is available and change things on your website to improve interaction between your site and its visitors. A conversion is what happens when your site vistors do what you want them to do. This may be to read up more information, to join a monthly membership, to sign up for newletters and emails or to buy a product that you sell or get commission for. This is information that you can improve. Find out why your visitors do and don’t do what you ask them to do. Are your prices too high? Is the pitch for membership sign ups not strong enough? Is your copy not targeted right? Change and improve your conversion rate and satisfied visitors will help you increase website traffic to your site.
Be aware of your bounce rate and why visitors leave. When you get visitors on your site, your pages must flow smoothly from their landing page. Look at your website holistically and treat it like a story. What you want to happen is either give them more information or more choices in the next pages of your site. Make it a natural progression from point A to point B. Look at individual pages and improve content and copy. Make sure your articles are original and not something that they’ve already come across from a competitor’s site. How to increase website traffic to your site does not happen in a vacuum. Each page is interconnected to the next one. Make your information coherent and consistent. Don’t let your visitors bounce off, make them stay until they can act on an appeal – sales, membership, donation, etc.
Another metric you must learn to analyze is your site’s clickthrough rate or CTR. This is critical because this is where you get to present your site’s features. It is also the most important copy you might be required to write because your clickthrough rate will determine how many vitors actually land on your site. Look at this number and see why even when your site is listed and returned on the first page of results is that not a lot of people are clicking your links. Are the keywords they’e using to search for you not in your copy? Make sure your snippets contain the keywords you’re page or site is associated with. Those 2-3 sentence descriptions must be compelling enough for visitors to try your site. It’s like a taste test, if the food looks good and is presented well, then tasters will assign higher ratings than one that looks unappetizing and dull. You can control what goes in the SERPS. Make use of this opportunity not just how to increase website traffic, but to actually bring in visitors and serve them. A good website is successful in making visitors feel good that the information they got is well worth the time they spent browsing your site!