Increase Website Ranking to Get More Web Traffic

Tips and Training for Webmasters Who Want More Free Search Engine Traffic

The Mistakes That Get Made in PPC Advertising for Business

PPC advertising in a business-to-business environment is often said to be completely different from the PPC marketing used for consumer purposes. Certainly that is true to a point; but PPC advertising in a B2B context needs to be interesting and imaginatively done too. Too often, advertisers will seek a copout in the way they claim that their part of the business is ‘different’. They will use any excuse to put out boring advertising. Let’s look at a few of the worst mistakes that businesses putting out B2B PPC advertising will make.

On Google, a PPC ad is allowed 95 characters, no more. B2B advertisers will go and use long words and boring copy in their PPC ads just because that’s how they’re used to thinking, often. They will also go to the other extreme sometimes, and speak completely in jargon that no one outside of their business would understand. PPC advertising has but a few characters to work with. The message put out needs to be punchy, to the point and attractive. If it is none of these things, has no business sucking up an advertising budget.

It’s important that branded terms be part of any PPC initiative. Even if the budget is small. Yes, competition does make branded terms expensive. What must it look like though if an affiliate uses the branded term and the main official website does not? The branded term is not negotiable in any PPC advertising campaign.

In their overarching desire to keep their B2B advertising simple and basic, most PPC advertisers will make sure that they don’t do much to change their advertising from year to year. This makes no sense in a market that has all kinds of new competitors at all times. In a constantly changing competitive scene, advertising needs to change all the time too. But most advertisers are too apathetic to believe this.

Businesses, small ones especially, believe that advertising on Google is all it takes. Certainly, Google does have the largest share of web users’ time and mind space. But to just go and dismiss all the other search engines without even trying to its worse than careless. It is easily possible that the algorithm of a certain search engine can be just perfect for your business and product. Your budget doesn’t have to be directed at just Yahoo, Bing and Google. You need to search deep to find the kind of search engines that work for your kind of business.

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How To Increase Search Engine Ranking

We have just published an great article on why being on Page 1 of Google’s search results is every website owner’s dream. To be in position one of page 1 just increases the chance of your site being clicked by the user. So, how do you increase search engine ranking in Google and other major search engines like Bing and Yahoo? Do you increase your search engine rankings by black hat tactics? What would you do to get to page 1, position 1 of organic search results?

Many years ago, a lot of SEO marketers offered different tactics (time tested they claimed) on how to land your site onto page 1 and in the top 10 positions. They marketed website ranking tools, link farms and other automated software programs to get you into the top 3 positions. And then came the algorithm updates, In a blink of an eye, your website completely dispappeared! How was this possible? And where were the SEO marketers who promised you that their methods were in fact, approved by search engines? Well, they ended up with eggs on their faces, didn’t they?

If you want to increase search engine ranking and get to position 1, then you have to keep an eye on the ball. Be focused on your goal: that of delivering great content to users that they actually enjoy reading because they’re informative and accurate. If you have a site that’s dedicated to product reviews, then do your job and review products. Don’t farm it out to an outsourcer in a far flung area who have not even read one (book), used one (tangible product), let alone, see one! Those reviews can sound spammy because they will be generalized and vague. If it’s something that you haven’t used yourself but know someone or have read a great review from an expert, then incorporate their expert opinions and credit them for quotes you used.

User are more sophisticated yet simple in their querries nowadays. Instead of tailoring their querries to what they think a computer thinks, now with the advent of more intelligent and targeted algorithms, entire phrases and questions can now be asked. If before we used to search “temperature in New York” now we can actually search “temeperature in New York in November” and the search results will give you tens of weather related information and sites about New York in November. There will be related searches that you may even want to consider: why New York is expensive in November (the marathon!), what to do in New York in November, what to wear in New York in November and what to eat in New York in November. All these are great opportunities for your website to make it to that page 1, position 1.

You can start to increase search engine ranking for your site if you remain focused on giving your users a great quality experience when they’re on your site. Let your site be engaging. Lead them to try out new things. Studies show that Page 1 gets most of the clicks. And if your site is in positions 1-3, then you’re in a very good place indeed!