We have just published an great article on why being on Page 1 of Google’s search results is every website owner’s dream. To be in position one of page 1 just increases the chance of your site being clicked by the user. So, how do you increase search engine ranking in Google and other major search engines like Bing and Yahoo? Do you increase your search engine rankings by black hat tactics? What would you do to get to page 1, position 1 of organic search results?
Many years ago, a lot of SEO marketers offered different tactics (time tested they claimed) on how to land your site onto page 1 and in the top 10 positions. They marketed website ranking tools, link farms and other automated software programs to get you into the top 3 positions. And then came the algorithm updates, In a blink of an eye, your website completely dispappeared! How was this possible? And where were the SEO marketers who promised you that their methods were in fact, approved by search engines? Well, they ended up with eggs on their faces, didn’t they?
If you want to increase search engine ranking and get to position 1, then you have to keep an eye on the ball. Be focused on your goal: that of delivering great content to users that they actually enjoy reading because they’re informative and accurate. If you have a site that’s dedicated to product reviews, then do your job and review products. Don’t farm it out to an outsourcer in a far flung area who have not even read one (book), used one (tangible product), let alone, see one! Those reviews can sound spammy because they will be generalized and vague. If it’s something that you haven’t used yourself but know someone or have read a great review from an expert, then incorporate their expert opinions and credit them for quotes you used.
User are more sophisticated yet simple in their querries nowadays. Instead of tailoring their querries to what they think a computer thinks, now with the advent of more intelligent and targeted algorithms, entire phrases and questions can now be asked. If before we used to search “temperature in New York” now we can actually search “temeperature in New York in November” and the search results will give you tens of weather related information and sites about New York in November. There will be related searches that you may even want to consider: why New York is expensive in November (the marathon!), what to do in New York in November, what to wear in New York in November and what to eat in New York in November. All these are great opportunities for your website to make it to that page 1, position 1.
You can start to increase search engine ranking for your site if you remain focused on giving your users a great quality experience when they’re on your site. Let your site be engaging. Lead them to try out new things. Studies show that Page 1 gets most of the clicks. And if your site is in positions 1-3, then you’re in a very good place indeed!
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