You spent time researching the best keywords for your site. You created a list that gave you the keywords that you can use and sprinkle throughout your articles and web content. You even made sure that tags were properly used. Without knowing it, you created your own latent semantic indexing or LSI. Related words to your keywords is the basis of good search rankings by using LSI.
You’ve seen the research and read articles from SEO experts talking about how increasing traffic to any website has become more difficult. Algorithm changes have wreak havoc to many websites, with some websites, disappearing from search results. Stop chasing and figuring out the algorithms. Search engine engineers are ten steps ahead of you. Instead, focus on quality content and giving your site visitors information they need and can use. Learn how to use latent semantic indexing and LSI or related keywords to point those search engine results to your site.
In your list of keywords, there will be words, terms and phrases that you can use interchangeably with your target keywords. Use them in your pages. This is how search engines work. They give users related keywords so that if they’re looking for a particular item or typing in a keyword, then those words that are in the same content will show up in the results, too. If your content has these other words used in the proper context, the higher your search ranking will be. Remember, keyword stuffing is not what is recommended here. However, using a variety of words that are closely related to your target keywords is highly recommended.
Let’s say your target keyword is “printable designs” for your arts and crafts websites. What other words around that keyword will a user use to get to you? Those words are your latent semantic indexing or LSI keywords. Related searches using those extra keywords will eventually lead them to your site. With printable designs, you can also use, printable design ideas, printable designs for calendars, printable designs for logos, free printable designs, printable designs on decorative paper, printable designs for t-shirts, printable designs for banners or printable designs for posters. In your content, all these words can be used naturally as you talk about printable designs that you sell or give away on your arts and crafts website. That term “free printable designs” is highly searched and if you use it in the right context, then you’re making good use of LSI and related keywords and actually expanding the probability that users will click your site!
Of all SEO tools that many webmasters utilize, using LSI is one area where the possibilities can be endless. Of course you do not want to dilute the keywords you’re using, but with good targeting, those extra words will actually point to and enhance the visibility of your website! As always, how to increase website ranking and make your site more relevant to searches is your ultimate goal. There are many ways to get there, with LSI being one of the easier ones to use. Relevant content and similar content to your target keywords can help you tremendously. If you’re writing your content yourself, then it’s easy to use these keywords because you know your material and you know your audience. Going back to the sample arts and crafts websites, you can easily link pages with one another to tell a beautiful story. Without knowing it, your articles naturally link to one another because they’re used in the right context and more importantly to Google (because let’s face it, it’s where everybody wants to rank high), they are natural and unforced. Imagine a page that has your keyword “printable designs” mentioned 40 times in a 500 word article. That page will be spammed by Google in a blink of an eye. That tactic was effective once, but is now a good example of what you shouldn’t be doing. In fact, by using a 3% keyword density on a 500 word article is enough. But around your keyword or keywords, use other words that are related. This is how LSI works.
Avoid the trap of thinking that keyword density and using LSI to boost keyword density is an absolute given. The use of LSI to boost traffic and page views to your site will only work if the content is in context and makes sense. Related keywords plus your keywords should tell a story and not fall over on top of each other that the article does not makes sense anymore. Google has tweaked and changed its algorithms to weed out spammy content. Don’t get penalized by thinking that you can stuff your page with related keywords either. Don’t do it. Think of the user who wants to get information fast. When search results come up, they glance at the results that are returned on the first page. If they scroll down, they’ll get other links to related keywords in their search. If you give them useful snippets, they’ll quickly see that your site is what they want because you made good use of LSI and that they are in the context of their search. Another case is “leopard print”. You can increase your website ranking by using related keywords such as animal print fabric, leopard print fabric for drapes, leopard print fabric in cotton, leopard print wallpaper, leopard print fabric designs. If you use these LSI words in your articles, the searcher will know that your site is dedicated to giving her fabric and pattern choices and that it’s not a zoo or an animal website.
Finding the right LSI to use should be part of your keyword research and not an afterthought. The effort you put into finding the right keywords that will give your site a break into the first page rankings should go into figuring out what LSI or related keywords to use. If you do this right, and yes, it’s a balancing act, you’ll see your website traffic increase.